Sometimes You Have to Try Again

Y’all pretty much know that three years ago I wrote a book and published it myself. I think it’s a good book with a compelling message, and I wanted it to get to the at-risk-for-runaway kids (and their adults) for which it was intended. Alas, I had no idea what to do with it.

I made a lot of attempts to market Running With Angels myself, but I could not make any headway. Nobody was interested. My publisher, Ladybug Books, was as helpful as possible but was limited to getting the book to shows and putting it on Amazon. The marketing was up to me and I couldn’t do it. So I gave up and handed the book to someone else to sell. She tried hard too but found that in the publishing world the AUTHOR has to be the one who speaks for the book. So I put my one copy on the shelf and walked away.

I decided to write a different book, one that I would publish but I wouldn’t necessarily try to sell. I’m working on it now and enjoying every minute of the writing process. This one probably doesn’t offer any compelling messages except to me, and I’m good with that. I’ll decide when it’s done what I’ll do with it. No pressure, just pleasure!

But that book already on my shelf wouldn’t shut up! I got the same spirit message over and over, that Angels was worthy of more effort from me. So I decided to get back in the game, three years late but a little less naieve about the business. Books just don’t sell themselves, and I’m going to have to put myself out there and do the work.

So I’ve started by finding a reputable PR firm. Annie Jennings PR, based in New Jersey, has a good reputation and track record, so I’m signing with her. She’s offering a “Jump Start” program for first-time authors at a cost of $1500. I will have a coaching session and then the firm will book me for eight telephone interviews on high-quality radio talk shows. The idea is a little daunting to me, but I’m determined to do my best.

My contact phone interview with Annie was interesting. She was most enthusiastic about the fact that Running With Angels has a message, and less interested in the actual story. She said that even though it is fiction it should be marketed almost as non-fiction, dwelling on the fact that it is socially relevant in today’s world, relevant to what is often in the news about child abuse, etc. I like being socially relevant! She asked me what in my background qualified me to write such a book, and I said that I am a parent, grandparent, and a retired teacher, retired foster parent, retired social worker with CPS. I must say she was nearly ecstatic that I am an educated and experienced person in the field, with some expertise to offer. She seemed to think interviewers would like that. She said that if it was a book I’d written about my own child’s story, or the daughter of a friend, that would be one level of relevancy, but that, because of my background, mine was at a higher level.

I guess that was a little ego boost, and I’m allowing myself to enjoy it. Once you are retired you don’t have a lot of opportunities to be considered as still relevant and professional and educated, as still having something to offer. I’m liking it a little bit.

So today I went and had a PR picture done. It will go on Amazon soon, and I don’t know yet how else it will be used. I’ve discovered some people at Curves who want a book, and I’m going to see if I can sell at the metaphysical store that has become my second home. Here’s the bargain: the price on Amazon is $12.95, but if you buy from me personally it’s only ten bucks for a signed copy. The bad news is that all my friends and family already have copies, so no more business there. But if you know anyone who might be interested . . . .


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This entry was posted on Tuesday, April 24th, 2012 at 2:33 pm and is filed under Things to Think About. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Sometimes You Have to Try Again”

  1. Martha Bailey on May 1st, 2012 at 4:33 pm

    I’m so glad you are trying again. I read it and found it very interesting. I know there are a lot of people out there who would benefit from reading this book.

  2. Martha Bailey on May 1st, 2012 at 4:33 pm

    I’m so glad you are trying again. I read it and found it very interesting. I know there are a lot of people out there who would benefit from reading this book.